The platform is rolling out a updated setting that enables them to cut down on the volume of AI-made content appearing in their feeds. This step comes as the service disclosed that it currently hosts more than 1 bn AI videos.
Testing and Rollout
This change is undergoing trials over the next few weeks before a widespread launch. This development coincides with a increase in content created by AI, fueled by new content generation software.
AI Proliferation Online
Studies have shown that nearly a tenth of the fastest-growing content creators on a popular video site only show content made by AI. A large amount of this content is considered “AI slop”, a term for inferior, factory-style content that is typically absurd or bizarre.
Our research shows that numerous viewers enjoy content created using AI tools, from computer-generated images to educational videos, and we intend to provide users the ability to increase or decrease of that, according to their own choices,” commented a platform representative.
Scale of AI Content
The service disclosed that there are currently 1.3bn videos on its app labeled as made with AI. In total, in excess of 100 mn media items are uploaded to the service every day, making clips made by AI a limited part of its complete catalog.
How to Adjust Settings
Viewers will be able to decrease or raise the amount of artificial media they watch by using the “manage topic” feature in the platform and picking “AI-generated content”. Other topics that can already be modified under the tool encompass current affairs, clothing, aesthetics, and dance.
Content Labeling and Policies
The platform’s rules mandate content makers to tag “realistic” AI-made content, and it prohibits malicious AI impersonations of well-known individuals or crisis events. Any believable artificial content that is not labeled can be deleted under its user guidelines.
Additionally, the platform will now add an “AI-made” watermark to content produced via its built-in AI features, or flagged by an collaborative effort for spotting AI-generated material. This measure is designed to help prevent users from attempting to evade the labeling process.
Responsible AI Funding
The platform is additionally establishing a $2 million awareness program for specialists and institutions to produce learning resources about ethical AI use. This project will benefit non-profit groups specializing in teaching coding and technology.
Moderation Strategy
The video-sharing app has defended its moderation strategy, amid controversy over intentions to cut jobs for a large number of review team members in the UK. TikTok is set to eliminate hundreds of positions in its trust and safety department in London, with labor groups and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A company official stated that staff-based oversight would remain essential, but AI can protect employees by removing the most harmful content before it has to be seen by people. The platform reported a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to reliance on its machine learning processes.
We believe it is crucial to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as swiftly, which is where a extensive automated help is proving valuable work at speed.”
